Video

Role: Creative Director

Challenge: Introduce and explain the suite of AI-driven research tools that have been developed to support institutions with strategically addressing their research objectives

Solution: Create an animation that captures the complexity of big data and how Nature Research Intelligence allows the user to understand and harness its potential

Results: The video is featured on the service’s main page, is being used in sales presentations to customers, and has been adapted for targeted social ads

Role: Creative Director, Script Writer

Challenge: Communicate the importance of the UN’s Sustainable Development Goals while telling the story of Springer Nature’s mission of supporting research into global challenges

Solution: Create an animation that captures the legacy of the Springer Nature brand and how it has influenced the company’s commitment to the UN’s Sustainable Development Goals

Results: The video is featured on the main page of Springer Nature’s SDG Hub, offering viewers an engaging introduction to the company’s values

Role: Creative Director, Director, Script Consultant

Challenge: Create a B2B promotional video that showcases the animation work of Nature while clearly laying out the benefits of sponsoring such content

Solution: Film an internal expert discussing the opportunities of Nature sponsorships while featuring diverse examples of sponsored animations

Results: The video is featured in an LCD video brochure provided to potential sponsors and is being used in YouTube advertising campaigns resulting in 12,000+ views to date

Role: Creative Director, Script Writer

Challenge: Create an engaging and informative introduction to Springerlink, Springer’s flagship content platform, that goes beyond a standard tutorial. Tailor content to a global audience.

Solution: Use 3D motion graphics to bring the platform to life and localize the video for different regions

Results: 6 videos were created across 12 languages with a combined viewership of 12,000+ minutes watch time and 9,000+ views. The full series of videos can be viewed here.

Additional Videos

Academic

Role: Editor, Motion Graphics Artist

Challenge: Create a video that encompasses the full experience of being a student in the Weinberg College of Arts & Sciences at Northwestern University

Solution: Use interviews highlighting the experiences of students in different stages of their academic careers while evoking the energy of the school through quick cuts, upbeat music, and dynamic b-roll and graphics

Results: Featured on Northwestern University’s YouTube channel with 18,000+ views, making it one of the university’s top 10 most popular marketing/social media videos

Role: Director, Editor, Motion Graphics Artist

Challenge: Develop an authentic and engaging message to encourage students and young people to vote

Solution: Guide a group of Millennial Fellows from universities across the country to create a promotional piece shareable through social media and increase viewership with sponsored posts on Facebook and targeted ads on YouTube

Results: As part of a Facebook, Twitter, and YouTube targeted campaign, the video was viewed 800+ times leading up to the 2012 election